Welcome to the American
Association of Riding Schools®.
Operating a small business
does not have to be complicated or confusing. The AARS with
help you streamline your advertising, customer retention, and
business management functions; leaving you greater flexibility
to
grow your business and enjoy your teaching time.
The nation is full of many
excellent riding instructors serving all breeds of horses, styles of
riding, and levels of performance. The AARS is looking for
those instructors who truly prefer working the novice market. As our Web site suggests, the
AARS attracts horse enthusiasts from outside the industry, thus
serving as a gateway. From the general population, these riders can
pass through AARS member stables and, for some, on to specialized horse facilities.
The AARS won the 2002 AIM (All Industry Marketing) Award from
WETA (Western & English Trade Association) for the "Best New
Product" in the horse industry. WETA representatives called the
AARS "a department store window to the industry" and "the
closest thing we've seen to a Welcome Wagon®
approach to bringing new
riders into the industry."
We just decided that too many
people were enrolling in dance, gymnastics, karate, skating, and
.... kick-boxing??? There are thousands of small stables willing to
introduce youth and adult riders to the diverse sport and hobby of
horses. It's time we gathered together with an easy to duplicate
marketing message under a simple set of quality
control guidelines so that we can become as visible as the schools
in those other industries.
If the novice market
interests you, if you own or are ready to own your own program and if
you are willing to offer non-breed-biased lessons that includes at
least basic English and basic western instruction, please hit the "Contact
Us" button above and we'll send you further information.
Best regard,

Colleen Pace, President
The American Association of Riding Schools |
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Welcome Wagon® is a
Trademark of Welcome Wagon International