Stop Preaching to the Choir
(It's expensive and non-productive)

This young rider has never seen an Arabian horse but, through a donation of over-run Arab Horse World magazines, she can still be inspired (indoctrinated).

                                       

    The American Association of Riding Schools is a for-profit support program for non-breed nor style biased novice-level riding lesson facilities. There are a number of ways you can provide these novices (mostly non-horse-owning beginners) with information regarding your favored breed, riding style, or service.

1. Our member stables maintain audio-visual, book, and periodical learning libraries. Your association is already producing these products and struggling to find efficient ways to get them to first-time horse enthusiasts. You can provide our libraries with your novice-level promotional materials. You'll be assured that your association's educational and promotional materials, which we know are costly to produce, will be delivered efficiently to the very market you hope to reach.
    

2. You can submit poster-quality photos for us to consider for our own promotional materials. If we use it, we will give you credit and include contact information.

3. Although AARS member stables must remain breed and style neutral in the delivery of their programs, that does not mean that individual stable owners don't have a favored breed. You can encourage those members of your association who truly prefer working the novice market to consider becoming one of our member stables.
    
4. Once we have enough farms on board to warrant your advertising dollar, you can advertise in Nicker! - The New Rider Magazine™ - again, reaching your best target market.
   

     In our search to find a way to fund the AARS without bleeding even more promotional dollars from organizations like yours, we came up with a truly fresh way to offer you a service in such a way that it turns promotional dollars you are already spending right back into the horse industry. Through a special alliance with Newton Manufacturing - one of the nation's largest providers of advertising and promotional specialties - the AARS can now provide your organization with the advertising specialty items you need to promote your business, breed, riding style, seminar, conference, convention, trade show, horse show, and open barns. The commission on your purchase will come back to the American Association of Riding Schools, and we will use that money to continue our promotion of the horse industry to the general public. When you click here or telephone 1-800-846-7299, you will be connected directly with a Newton professional who will supply your business or association with the promotional products you want. You can request a Newton Idea Book - a hard-copy catalog that offers a mere sampling of the 700,000 products available to you - from simple promotional tools like buttons, magnets, pens, lanyards, and bumper stickers to high end leather briefcases, crystal awards, and national brand clothing lines. All of these products can be decorated with your logo or brand. Truly, this is a fantastic opportunity for us to work together to make the best of our advertising and promotion dollars. Please give it a try.

     We think you will agree that there are many breed and/or style biased horse professionals who are very talented and exciting. There are also many truly professional providers who are happy generalists. We believe that working with those dedicated generalists is our best bet for introducing new enthusiasts to our industry. And, we believe that your partnering with the AARS to access these generalists is your best opportunity to grow your own part of our industry.

Best regard,

Colleen Pace, President
The American Association of Riding Schools